Start with your objective
Footfall, dwell time, data capture or friendly competition can shape the concept.
Games designed around your audience
Custom event game hire
Custom event game hire for corporate events, exhibitions and brand activations. Football, basketball, reaction and completely bespoke interactive games.
Football gamesBasketball challengesReaction gamesBespoke buildsPrize mechanics
Made for
your moment
your moment
Tailored, installed, unforgettable
From a first idea to a playable experience
We develop the mechanic, physical build, artwork and guest journey so the finished game supports your brand and event objectives.
Bespoke pricing after a creative consultation
- Branding and campaign artwork available
- Delivery, installation and testing included
- Professional hosting and leaderboard options
Sometimes the brief needs something nobody else has
Sometimes an off-the-shelf event game is enough. Sometimes it isn't. We design and produce custom event games for corporate events, exhibitions, brand activations, fan zones and product launches across London and the UK — developing the game mechanic, branding, physical build, scoring, leaderboard, guest journey and surrounding activation environment. You bring us the objective, we'll help turn it into something people want to play.
Ready-to-brand or fully bespoke?
Adapting an existing game mechanic — Fast Feet, bowling, basketball challenges — and customising the colours, graphics and scoring is usually faster and more cost-effective. Building something from scratch, with original mechanics, custom fabrication, electronics and sensors, gives much more creative freedom but needs additional design, testing and production time.
Connect the game to the campaign
Instead of simply telling somebody 'we're fast', create a speed challenge. Instead of 'we're accurate', create an accuracy game. The strongest custom games connect the physical action to the campaign idea — a speed-based product becomes a reaction challenge, a precision product becomes an accuracy game, a drinks brand becomes a themed bowling or target activation.
From idea to physical activation
A client might come to us with a complete creative deck, a rough sketch, or simply 'we want something competitive people can play on our stand' — that's enough to start. We work through who is playing, how a score is created, what makes somebody want to try again, how the brand appears, and what happens after the game, then build the experience around those answers.
Game difficulty and throughput matter
A custom game shouldn't be impossible, but it shouldn't be so easy that every player gets the same score either — the sweet spot creates early success, then challenge, then 'I can do better than that.' One fantastic game that serves ten people an hour may not suit a 5,000-person exhibition, so we consider average game time, registration time and queue space to design around the event, not just the game.
Don't just put your logo on a game
Build the game around the idea — give guests something to understand, something to try, something to beat, and something to talk about afterwards. Something that could only really belong to your campaign. That's where custom game design becomes more than event entertainment; it becomes a brand experience.
Activation options
Options designed around your event
We tailor the challenge, branding and guest journey to your campaign and event space.
Create the experience
We develop the look, rules, build and practical event footprint.
Deliver it professionally
Installation, testing, staffing and de-rig keep delivery straightforward.
How it works
Understanding your game
1. Understand the objective
Footfall, dwell time, data capture, brand storytelling or friendly competition — the objective shapes the concept.
2. Understand the audience
Who is playing, and what will make them want to stop and try it?
3. Develop the game mechanic
Adapt a proven format or design something new from scratch.
4. Define the score
How performance is measured and what makes someone want to try again.
5. Design the brand experience
Colours, graphics, messaging and prize mechanics built into the game from the start.
6. Prototype & test
We test the mechanic and physical build before production.
7. Produce the activation
Fabrication, electronics, scoring systems and branded elements are built.
8. Event installation
Our team delivers and installs the activation during your access window.
9. Live operation
Trained hosts run the game, manage scores and keep participation flowing.
10. De-rig
We return to dismantle and remove the activation as agreed.
Real Quirky Hire events
See the experience
Examples from our existing portfolio, showing the finish, scale and guest experience you can expect.
Questions, answered
Custom event game hire FAQs
Can you build a completely bespoke game from scratch?
Yes. For campaigns needing something more distinctive, we develop original game mechanics, custom fabrication, sensors, scoring systems and physical controls specifically for the brief — this gives much more creative freedom but requires additional design and production time.
Can the game include a leaderboard and prizes?
Yes. Digital scoring and live leaderboards can appear on a tablet, monitor or large event screen, and prize mechanics can be built around highest scores, fastest times or tournament winners, ideally connected to the campaign rather than feeling random.
Can games work outdoors, or as giant games for festivals?
Yes, with additional planning around weather, wind, ground surface, power and anchoring. Larger-format games can create visual impact from a distance at outdoor events, festivals and fan zones — tell us from the beginning if the activation is outside.
Can you develop football or basketball-themed custom games?
Yes. Football options include target walls, penalty formats, foosball-style experiences and Fast Feet; basketball options include hoop walls, timed shooting and tic-tac-toe basketball — all can be branded and adapted around your campaign.
How far in advance should we book?
For branded versions of existing games, allow approximately 3–4 weeks for production. For fully bespoke games, allow at least 6–8 weeks depending on complexity — earlier is always better for major campaigns.
Can games support team or tournament formats?
Yes. Individual, team-based and tournament formats can all be developed — departments, offices or sales teams can compete under team names, or the game can run as qualifying throughout the day with a final held in the evening.
What's the difference between custom game hire and standard game hire?
Standard game hire gives you an existing game. Custom game hire changes the experience around your brand — from full logo and colour branding on a proven format through to an entirely original build.
How much space will we need?
It depends entirely on the game — as a guide, a football target wall may require around 3m × 3m, while larger formats such as foosball arenas need more space. We'll confirm the complete footprint before production.
Can you build a game for a PR stunt?
Yes. One-off bespoke builds can be developed specifically around PR, product launches and campaign concepts, designed to generate photography and video content as well as live participation.
Can you deliver a game to multiple locations?
Potentially, yes — for multi-location campaigns, provide all dates and venues so we can assess the logistics around transport, installation schedule and repeated branding.
What information do you need to develop our custom game?
Event date, venue, expected attendance, campaign objective, target audience, available footprint, and the action you want guests to perform if known. If you only have the campaign concept and don't yet know what the game should be, send that — it's enough to begin.
Ready to create your branded game?
Share your campaign, venue and audience so we can shape the right interactive experience.
Tell us about your event