Venue-aware planning
Access, loading, build schedules and stand requirements are considered early.
ExCeL London event services for exhibitors and brands. Photo booths, branded games, backdrops, draping and complete activation installation for trade shows.

We help exhibitors create photo moments and interactive challenges that support footfall, brand visibility and meaningful conversations.
Bespoke quotations for each exhibition brief
ExCeL is a busy environment — visitors are moving between exhibition stands, meetings, keynotes and networking areas, and you have seconds to earn their attention. A strong visual or interactive experience gives people a reason to stop rather than simply walk past: a branded Magazine Photo Booth, a competitive activation game, a bold balloon installation or a custom media wall, combined into one activation designed around your stand.
Large exhibition venues work differently from small event spaces — we account for vehicle access, loading areas, security, accreditation, build passes and stand contractor schedules. Please provide your hall and stand number rather than simply 'ExCeL London' — the venue is enormous, and the more accurate the location information, the easier it is to plan delivery and installation.
You don't necessarily need separate suppliers for a game, photo booth, backdrop, balloon installation and signage — we can combine several elements into one coordinated activation: branded bowling, a live leaderboard, a Magazine Photo Booth, a custom backdrop and floor graphics, all under one visual direction and one installation plan.
Exhibitions often operate with very specific build schedules — your live event may start at 9am, but suppliers may need to install the day before. When quoting we need your build date, supplier access time, opening and closing times and collection deadline. For multi-day bookings, we plan daily staffing, overnight equipment security and leaderboard resets around organiser rules.
Not every ExCeL event is a trade stand — we also support networking receptions, conference evening events and sponsor gatherings with roaming photography, photo booths, backdrops, draping and balloon styling. Conference spaces often need speaker backdrops, interview sets and sponsor areas, and ExCeL can also host large-scale awards and corporate evening events, with arrival photography, sponsor walls, Magazine or 360 booths and after-party activations.
For larger activations, custom flooring can define the activation area, continue campaign artwork and increase visual impact, particularly effective around photo booths, games and product displays. Clear event signage is also useful for activation instructions, leaderboard rules and directional information — busy exhibitions mean guests need to understand the experience quickly.
Explore the details below, then contact us if you would like advice for your event.
Access, loading, build schedules and stand requirements are considered early.
Choose experiences that give delegates a clear reason to stop and take part.
We coordinate delivery, testing, event support and de-rig around show timings.
Examples from our existing portfolio, showing the finish, scale and guest experience you can expect.



Your hall and stand number, a floor plan showing dimensions and access points, your build date, supplier access time, event opening and closing times, and the required breakdown deadline — the more accurate the details, the easier it is to plan delivery and installation.
Compact photo setups may require around 2–3m of floor space, while games need additional player and spectator space, and Magazine Photo Booths or 360 booths need room for the structure, lighting and camera clearance. We'll confirm the complete activation footprint before booking.
Yes — many activations require standard electrical power for booths, lighting, screens or game sensors, and at exhibitions this often needs to be ordered through the organiser or stand contractor. If digital delivery or lead capture is business-critical, we recommend discussing connectivity during planning rather than relying on public venue Wi-Fi.
Yes. Registration can be integrated with games or photo experiences to collect name, email, company and consent — but the guest journey should remain fast, so we don't want a 20-second game to require a three-minute registration form.
Yes. Relevant documentation can be provided where required — if your event has a supplier documentation deadline, send it to us early rather than leaving approval until build day.
Where appropriate, yes — depending on organiser rules and stand security. Tell us the complete event schedule and we'll recommend the most practical approach for install day, live dates and pack-down.
Yes. We can coordinate with your stand builder and production team regarding dimensions, power, flooring and installation sequence.
We recommend starting planning several weeks in advance, and allowing additional time for larger events and complex installations. For bespoke games and heavily branded builds, earlier is preferable.
Share your date, venue and vision and we’ll help you plan the next step.
Tell us about your event